LYEAD Masterclass: Leave Your Ego At The Door: Using data to tell a narrative
This 3-part LYEAD series begins with understanding yourself and your style of communication, moving to interacting individually with HCP's and KOL's, and finishing with skill sets of speaking to groups.
Wednesday, June 25, 2025 at 1:00 PM EST
Presented By
Dr. Mark Harman MD, BCMAS
Founding principal of Omadik Consulting
This webinar has already taken place
In the initial session, Dr. Mark Harman will explore personal styles of communication and potential biases that may come with training (pharmacy, medical, PhD, RN, PA, etc.). This will help the attendees understand themselves as well as styles they will encounter. It also brings awareness of potential points of caution and conflict when encountering styles different than theirs. The second session will be understanding the mindset of an HCP in order to create the greatest value for them. The final session will be practical skill sets on creating good interactivity and presentation skills when delivering presentations to groups.
Session 1:
- Brief history of Medical Affairs and its role in bringing education and value to HCPs
- What Medical Affairs is NOT, direct commercial activity.
- Understanding styles of communication
- Leaving professional acrimony and ego at the door