Aug 7, 2019
7 minutes read
Many have compared the Medical Director role in a Pharma/Biotech company to a maestro in an orchestra. The medical director is the center of the wheel in many cases guiding, directing, and orchestrating several cross-functional areas like clinical development, marketing, regulatory affairs, and patient advocacy. If you’ve worked with a strong medical director, there are some common characteristics they all have. We asked the experts and came up with 6 that all agreed were MUST HAVE QUALITIES:
Any medical director needs to not only be an expert in the product’s data but an expert on the disease state itself. This includes the pathophysiology, epidemiology, and clinical data across several treatment options.
An exceptional medical director doesn’t forget that they work for a business and always keeps an eye on changing market dynamics, key thought leader (KTL/KOL) politics, and anything else that can impact the business side of the science.
A masterful medical director knows that he/she needs to build skills not only with KTLs/KOLs but with internal stakeholders as well. They need to gain their trust and confidence so that they see them as the company’s true subject matter expert.
A solid medical director understands all areas and functions within medical affairs. They get what MSLs do and can help ensure they are integrated into internal medical affairs activities where it makes sense. They appreciate drug safety, HEOR, and med info and have the know-how to jump in where needed.
As the saying goes, “You only get one chance to make a first impression.” Good medical directors aren’t afraid of big-name KOLs and they’re willing to challenge them with confidence in the data or science. They do so with ease and confidence thus building a strong rapport and bringing long-term value.
One of my favorite quotes on communication says, “Wise men speak because they have something to say; Fools because they have to say something.” Many medical affairs/MSL professionals suffer from “data vomit.” Where they have a compelling sense to spew out data in an incoherent manner. But a fluid and sophisticated medical director can make their point by interweaving stories and adding color to the data so that it has clinical meaning and content. They know when enough is enough.
Of course, there are more than six qualities. Can you think of some more? If so, share your thoughts with us!
Looking to strengthen your medical director chops?
Become a true pro. Become Board Certified in Medical Affairs (BCMAS). The #1 Board Certification in Medical Affairs in the world. Enroll online at www.medicalaffairsspecialist.org
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